It’s not a fluke how Wizkid largely influenced the sound of the new generation of artists in the Nigerian music industry.
Since Wizkid launched to spotlight, he has been relatively considered as the blueprints and template to a majority of the newbies in the Nigerian music industry.
The Nigerian music industry is filled with an excessive amount of Wizkid-like experiments in the name of upcoming artists You lot need to find your own sound/respective styles – Motolani Alake (Pulse ng Editor)
However, reflecting back on the beginning of the journey, pre-wizkid was all about Wande Coal, then every upcoming looked up to him including Wizkid because of the unbelievably relaxing vocal dexterity.
Wande Coal was everything and more but lacks that young-branded or cool-kid style or swag, the brand packaging that defined the Wizkid era in the early 2010s, that birthed the newest sound with the combination of ‘smooth kid’ and overall branding marketing which influenced every young upcoming artist in the Nigeria music industry.
In the beginning, Wizkid in pop music sounds more like Sean Kingston, slightly infuses the Jamaican and Caribbean flow as seen in ‘Holla at your Boy
Why do most of the new artists sound like Wizkid? well, it’s normal for that to happen unconsciously with someone you look up to, it can be modified or twist to whatever sound but you can’t deny the sprinkle of it.
However, If we’re keeping it a buck, there are at least a little bit of Wizkid in Fireboy, Joeboy, Rema, Oxlade, Omah Lay, Terri, Buju, Martinsfeelz even down to Lyta and T-classic virtually all these new school pop artists.
It’s not bad that we have Wizkid clones all over the Nigerian music industry, ‘afrowizkid’ even record label now source for that kind of artists in the industry for a record deal.
In one way or the other, most of them idolises him and grew with the sound unconsciously.